Jenny Tay

Direct Life Foundation 2nd Event!

the residents of metta welfare association

Today we brought out the residents of Metta Welfare Association. These residents are handicapped and bound by wheelchairs hence it is difficult for them to get around or for their families to bring them around. 

We decided to surprise them by bringing them out on an excursion to S.E.A Aquarium! Together with our strength of 100 volunteers, we brought them to see the beautiful marine life. 


We are really proud of our volunteers for being so passionate and patient with the residents. It wasn’t easy getting around but with every one’s efforts, they made it happen. 

It was such a joy to see the smiles blossoming on all their faces. 

happy residents

We look forward to doing more! Next destination: Gardens By The Bay maybe?

Our 2nd Book is out!

Proud Authors Jenny Tay & Darren Cheng

Remember i have always been talking about transparency in my industry? Look! Myself, Darren, Alfred Chia of Singcapital & Rayney Wong of Vision Law LLC have published a book on planning for the end of life. 

With Alfred & Rayney, leaders of their industry
This book includes every thing that you need to know about estate planning, will writing and planning for a funeral. We hope to educate the community on what you need to have, what may be optional, and what are the average industry prices. 

It’s our small effort to bring transparency to our industry and to raise our industry image. 

Get it at popular book store, Kinokuniya or from my company!

our grestest fans and daddy

Where Did Grandpa Go is finally out!

Damien Lau & Zoe Tay

Where Did Grandpa Go? Was finally published. I’m so proud of Darren. It took him 3 years to finally write the story and when I read it, tears welled up in my eyes. 
It’s a simple yet touching story of love beyond worlds. We were very fortunate that these 2 prominent celebrities borrowed our parlour for a drama shoot and we could give them a copy each. 


We launched the book in a small cafe called the Bravery (best coffees by the way) and invited a few friends. 

Darren aread the book and shared the concept behind it. Turns out when darren wrote it, it was paying homage to his own grandpa. 

Unfortunately, bookstores are not willing to sell the book because it is too thin. I had no idea there was such a requirement. As such, we decided to give all our customers each a copy,to help bring closure to them. 

A Life Well Lived Indeed

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“The more we have made our lives meaningful, the less we regret at the time of death,” the Dalai Lama writes in his essays on dying and living.

“Without awareness of death you are obsessed with wealth, status and fame, you barely flinch when committing negative actions.” – From the article Human Writes: A Life Well Lived is worth remembering

This article is worth 1 minute of your time. Maybe, this 1 minute could change you forever.

I am featured July’s Herworld!

Jenny Tay Featured in July 2015 copy of Herworld
Jenny Tay Featured in July 2015 copy of Herworld

I am so stoked to be featured in Herworld:’55 Inspiring Millennials’ for their 55th Birthday Edition. No doubt it was a risqué photoshoot, but it was fun to portray a different side of me. Go women power!

In The Shadows, a Mio TV Production

I’m so excited that the latest documentary is out! This is a documentary for 家樂台, a MIO Tv Channel. It features myself, my father Roland Tay and some of our work. When I watch this documentary and compare them to the older ones, I can see how our company is improving in terms of our service standards. There is still much more to do!